Much of our work is with clients who are seeking to build business outside Northern Ireland. Through the practical experience that our senior consultants have in the field of export development, we work with clients to maximise the probability of exporting success
by assisting them to:
- Assess their readiness to export
- Select the most appropriate export market for their businesses
- Conduct practical export market research that will allow them to make informed decisions about the scale of the potential opportunity in their selected export market
- Identify potential customers, agents or distributors
- Develop the export selling skills that they require in markets outside Northern Ireland
- Plan for ongoing export success
Our core ethos in relation to export development is that you can’t sell from behind your desk in Northern Ireland.
Consequently, much of our work involves actually preparing clients to get out into their chosen target market in order to really assess the extent to which there are viable export opportunities there.
We therefore invest a lot of time and effort actually targeting prospective customers or agents / distributors on behalf of our clients, screening them carefully and setting up meetings on behalf of our clients with those that we consider offer the greatest potential.
“Full Circle worked with us from start to finish. They helped us to prioritise the markets in Eastern Europe which offered us the most potential, they trained our sales staff to sell more effectively in these markets and they put us in front of the right people in Bulgaria and Romania. We are now in the process of appointing distributors in these markets as a result.”
Hugh Ross , Canyon Europe Ltd